Bing is the latest new search engine to be introduced by Microsoft. Bing went live in June of this year and has gained a lot of popularity for its image and video search results. Don’t be surprised if it soon surpasses the fame of Google. Currently both Bing and Google are neck and neck and only time will tell us which will be the best search engine. But as a business professional it is not a smart idea for you to sit idle waiting. Till then you can take the time to make your website Bing friendly.

Many Offshore SEO companies advise their clients to help them effectively optimize their websites for ranking well on Bing. Below I have included some tips and suggestions to help you make your website more SEO friendly for Bing and be at the top of their search results. After all, it has been discovered that the ads displayed in Bing’s search results are more effective than those displayed in Google. So who’s to say the natural results on Bing can’t be more effective for websites to gain more quality traffic?

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Take a look at the title tags of your website. From an SEO perspective, Bing is more focused on the title tags of your website than Google.  Each page of your website should have unique title and meta descriptions and should include the important keywords that you are trying to rank for. Bing also gives more emphasis to back links, displaying as many as possible as long as they appear on related websites. Make sure all of the pages on your website have at least 300 words or more. The content on your website should be informative and up to date. Bing is giving more importance and indexing pages with these criterias. Try and add fresh information to your website on a regular basis. If you have an old domain you’re in luck as Bing is granting priority to websites with an older domain. Offshore SEO companies usually advise newb company websites to buy older domains in order to get ahead in the rat race!

Bing has also decided to include famous tweets by Twitter members as a part of their search results so you may want to reconstruct your social media optimization campaign too while you’re at it. If you are interested in going through a more in depth case study of the Bing search engine you can visit the Microsoft Download Center website where you can download “Bing: New Features Relevant to Webmasters.” This document reveals the features of Bing, what aspect they have incorporated into the new search engine and how to optimize your website effectively in order to rank highly on Bing. The changes you make on your website will take some time to create an impact on the search results for Bing. You can obtain the help of an Offshore SEO company so that your website will gain credibility through Bing and other popular search engines on the Internet. If you have a new website you can also optimize your website by submitting your URL to Bing and registering on Bing Webmaster Central.