Social media optimization is an effective marketing strategy to get people to visit your website. But did you ever think you could break a Guinness world record with it? This is exactly what the Everywhere Company tried to do. They wanted to get as many people around the world to put up the status update “#BeatCancer” through their social network accounts on Facebook or Twitter in a 24 hour period. They did it for a good cause too. Every person that goes to the website http://beatcancereverywhere.com and posts a “#BeatCancer” update on their Facebook or Twitter status, they donate 1¢ to a cancer charity. There are several cancer charities affiliated with this fundraiser. Some of the more prominent charity organizations include Stand Up To Cancer, Bright Pink, Spirit Jump, and Alex’s Lemonade Stand.

source: http://beatcancereverywhere.com

Using a hashtag at the beginning of a word signifies that it is a topic of interest. This practice is usually followed by Twitter users. Twitter users are then able to view who else wrote about the same topic of interest. Marketers analyze trending topics to see what consumers are feeling about certain products and brand names. By analyzing the opinions of consumers through social networks such as My Space, Twitter and Facebook, companies are able to predict consumer trends. When a trending topic becomes popular due to a number of people referring to one topic of interest it is referred to as a “hype” or a “buzz.” Social media optimization will help generate curiosity and interest amongst consumers about your business. Uploading videos, putting up pictures and interesting updates on your business’s social network profile will help attract consumers to visit your website.

Everywhere Company set a new Guinness world record by generating 209,771 status updates through social networks such as Facebook and Twitter, in a span of just 24 hours. This record took place on The 16^th of October and ended the next day. If you have a website that you want to generate traffic for, social media optimization will help you do that. The idea is to attract people to come visit your website and to also generate enough interest for them to keep coming back to visit and learn more about your company. To get people to come back to visit your website include promotions and exclusive offers for your service or product. Nothing generates excitement like a good deal so make your visitors happy. Offer something exclusive that your competition doesn’t offer. Having a unique selling point makes your business stand out. Social media optimization does not just mean setting up a profile on a number of social networks. The idea is to keep the profile active as well.

This video clip was uploaded by Spirit Jump one of the charities affiliated with the #BeatCancer fundraiser. The charity is discussing how this fundraiser has used social media optimization to raise money and generate awareness for a good cause.

Communicate with the followers of your company by asking them what their favorite product is, what they like about your company, etc. Give them suggestions and tips to solve any issues they may be having. By showing your concern and sensitivity consumers are able to relate with your company on a personal level. If you would like to set up an effective social media optimization plan for your website, consult someone experienced in the marketing field. Offshore SEO companies provide affordable expert guidance in social media optimization. They will help you set up your social network accounts see that they are active and generate followers to lead back to your website.

Bill Cosby is a popular comedian and is most known for his role of Dr. Huxtable on the 80’s television sitcom, The Cosby Show. Bill Cosby is now 72 years old but doesn’t let his age get in the way of his effort to reach out to younger generations. Bill Cosby is using social media optimization to attract people to visit his official website. He has created a website so that people will learn more about his newest project with Cosnarati. Bill Cosby is working with a musical group called “The Cosnarati” to make children more aware of problems in society. Cosby is encouraging kids to listen to Cosnarati to learn about social issues such as abuse and peer pressure. He wants kids to stop listening to rap music that encourages profanity, promotes violence, and degrades women.

source: http://www.wikipidea.org

Businesses can promote their website through the use of social networks. Social networks allow businesses to distribute information, pictures and videos which will in turn attract more visitors to their websites. This marketing strategy is called social media optimization. Celebrity figures and businesses use social media optimization to help improve their website rankings and increase brand name awareness. Bill Cosby has created a Twitter account, a MySpace account and a Facebook account to encourage followers to listen to Cosnarati. His website has a media player which allows visitors to preview some of the tracks that will be on the Cosnarati music album. He has also distributed videos of himself with the group discussing information about the music album and the message they want kids to understand. Bill Cosby was keen to learn how to use Twitter so he could help promote this important cause. You can follow him on Twitter @BillCosby. The Cosnarati album will be available in stores on November 24^th.

Here is a clip of the song “State of Emergency” from the Cosnarati music album Bill Cosby is promoting.

When you take a peek into Bill Cosby’s private life you can understand why he is so concerned about the younger generations today and the issues they are faced with. In 1997, his son was killed by a gunshot on a Los Angeles highway while he was changing a flat tire. His project to work with The Cosnarati was so that he could influence children through music to make the right choices and not give in to peer pressure. Social media optimization has been used to promote a number of worthy causes and nonprofit organizations. Bill Cosby is offering a free download off the Cosnarati music album for people who visit his website. By offering something exclusive, he has created a need for consumers to come visit his website. This will trigger people to keep visiting his website to check out where Cosnarati is performing live, and what exclusive offers are available.

http://billcosby.com

Bill Cosby consulted an expert to help initiate an effective social media optimization strategy. Offshore SEO companies are experienced with handling social media optimization for small and large businesses looking to gain exposure through social networks. Consulting a professional is the first step towards a successful marketing strategy. They will be able to guide you so you will be able to attract visitors to your website and improve the website rankings for your business.

Jack Dorsey was the former CEO of Twitter. He was fired over a year ago for apparently messing up a couple of business offers for Twitter. But who’s counting anyways. Now that he’s out of Twitter and starting a new project, Jack Dorsey has a lot of ideas up his sleeve. He has openly declared that he is going to give Twitter a run for its money by starting something similar. Talk about the perfect revenge plan! And to rub it in further in Twitter’s face, he has a Twitter account on which he updates followers about his new business venture. Of course he won’t let the cat out of the bag, but he has updated his followers with little bits of information about where he might possible buy some office space to set up his new project.

source: http://dailybreakthrough.blogspot.com

Even someone who was fired from Twitter can use social media optimization to dust himself off and get back up on the career wagon. Chances are he can put all his energy towards creating a bigger better social network than Twitter ever was. Jack Dorsey seems to be leaking out Twitter’s secrets now that he has been ousted from the company. Recently at a press conference he said the initial names for the Twitter website included “Twitch” and “Status.” He also revealed that Twitter employees initially did not  accept the word “tweet” and found it very annoying. But the word caught on with Twitter users and they couldn’t help but also join along with the twitter terminology that was born.

source: http://www.technologyreview.com

Dorsey doesn’t have a name yet for his new business project, but said he would be using the same principles that make up Twitter: immediacy, transparency and approachability. Jack also said he’s working on this project with a former boss Jim McKelvey. His tweets are surging with his optimism and inspiration to create to put his new business project into action. Just 18 hours ago he tweeted, “The role of technology is to be a mirror to our humanness. We were born with everything we need: good technology reminds us of that.”

source: http://twitpic.com

Just like Dorsey’s project, businesses all over require social media optimization when putting a new plan into action. The idea is to make people aware of your new project and generate interest through social networks. Social media optimization allows you to keep followers updated with the progress of your business project. Photos, videos, bits of information generate interest and curiosity. The progress updates will eventually promote your business, generate brand name awareness and people will definitely invest in your product or service when it is finally unfolded. Offshore SEO companies know how to utilize social networks to reveal new products and services to consumers. Offshore SEO companies are experienced with the latest Internet marketing strategies and will apply those that are ideal for promoting your business. They will design a social media optimization plan specifically based upon the requirements of your business website. They will provide statistical analysis reports to show the progress of quality traffic, and website rankings. A handsome software architect such as Jack Dorsey, we definitely will be looking out for him on Twitter and waiting for the release of his new business endeavor!

You can poke someone, throw a sheep, kiss someone, and slap someone on Facebook. But did you ever stop to think that these actions could land you in jail? A woman from Tenessee found out the hard way when a poke that she sent to someone landed her in jail. Yes she was arrested for it. Social networks such as Facebook are used by businesses and companies to connect with consumers in order to increase traffic on their websites. But if a particular consumer feels harassed your business could be dealing with a lawsuit instead!

source: http://www.hasbro.com

Social media optimization is not as easy as it looks. A poke on Facebook is basically the equivalent of sending out a “hello” on Facebook. People use it to just say hi, flirt, or touch base with someone without using words. So why should it lead to arrest? Apparently the woman who was poked by Shannon Jackson had a restraining order against her. A judge had banned Shannon from communicating with the woman which implied she could not contact her through any method of communication. When you look at it that way, I guess she was asking for trouble. But the woman who had a restraining order against Shannon could have easily blocked her so that she would not receive any pokes or messages from Shannon. Instead of blocking her, the woman took a screen shot proving that Shannon poked her and sent it to court to take legal action against her. Shannon’s court hearing is set on the 28^th of October.

If she is found guilty of violating her restraining order she could go to jail for a year and be forced to pay a hefty fine. I think both women need to grow up and stop being so petty. But this incident does touch on a serious issue developing through social networks. Yes that would be referring to cyber bullying. Cyber bullying could include sending a comment that is intentionally written to hurt someone, creating a Facebook group that encourages people to make fun of a person in particular, uploading pictures of someone without their consent. It’s actually a difficult issue for schools to handle since teachers are not able to monitor the communication on social networks between students. Cyber bullying has led to an increased number of suicides in students who are not able to handle the humiliation.

source: http://abcnews.go.com

If you want to gain the benefits of social media optimization without landing yourself in trouble hire a professional marketing consultant. Businesses depend on social networks to market their products and services to consumers. They also communicate and interact with consumers to find out which products are being received positively and which need improvement. It is essential that businesses do not use social media optimization to blatantly advertise their products and services. Offshore SEO companies have the experience and marketing expertise to design a social media optimization plan that is effective and designed for your business. They know how to target consumers through social networks without being aggressive or using blatant advertising.

Actor Paul Reubens is most known for his character Pee Wee Herman, on a once popular kids television show. Paul Reubens became notorious after his arrest in 1991, for indecent exposure in a porn theatre. He was ostracized from society and his celebrity status was literally stripped from him for being arrested on such shameful terms. After that incident, CBS television network stopped showing reruns of his show and famous toy store Toys-R-Us took Pee Wee Herman dolls down from their shelves and refused to be affiliated with the actor. This was not his first arrest either. He had been arrested exactly 20 years earlier for hanging around a porn theatre and also in 1983, for the possession of illegal narcotics. His image and status took a plunge for the worse in 2002, when police authorities found child pornography at his residence and arrested him again.

source: http://www.amazon.com

Honestly, the guy gives me the creeps. With a record like that, how does he expect to have a successful career in the film industry? But you’ll be surprised and shocked that after a black cloud like that floating over his head, social media optimization has helped Paul Reuben regain his status. Social media optimization is a marketing strategy that has helped businesses promote their website through popular social networks. The most sought after social networks for social media optimization are Facebook, MySpace and Twitter. Paul Reuben has invested in a firm that provides Twitter marketing services to help turn around his image and generate more work opportunities for him.

source: http://www.amazon.com

The firm held a Twitter conference in his honor to reveal his first tweet. He also has used Facebook as a part of his social media optimization campaign. If you browse his official Pee Wee Herman website, you  will find his “follow me on Twitter” and “follow me on Facebook” banners that direct you to his social network profiles. More and more businesses are seeking the help of marketing firms to increase their exposure on the Internet. Social media optimization generates more business and helps companies communicate and reach out to their consumers. Marketing firms are providing a variety of services such as Video Optimization, Twitter Marketing, and Image optimization to allow businesses to expose themselves on a variety of worthy platforms on the Internet. Distributing images, videos, and other information will help consumers familiarize with your business’s brand name.

This is a video clip of Pee Wee Herman posting his first tweet on Twitter.

Offshore SEO companies can provide your business with cost effective marketing services to optimize your website to its fullest capacity. It is important to consult someone with experience if your business is making its appearance for the first time through social networks. An expert will guide you in terms of what information to distribute to your consumers, how to distribute it, and in a manner that is not blatant advertising or spam like. If Pee Wee Herman gained over 40,000 followers after just 24 hours of joining one of the many celebrity Twitterers. If a celebrity with such a dark past can turn around his image through social networks your business will definitely see a positive difference too!

Martin Hooper and Gavan Braman seem like two ordinary graduates fresh out of college looking for a job. But what sets them apart from the rest of the crowd is the initiative they’ve taken to find work and advance in the field of graphic design. Martin and Gavan teamed up to create a project called Drifting Creatives.  Their idea was to travel across the country looking for work and a chance to gain some experience working alongside various design experts. Through social media optimization, Drifting Creatives has bagged a number of exceptional opportunities.

source: http://www.driftingcreatives.com/

Social media optimization has allowed Drifting Creatives to distribute graphic design knowledge they’ve learned along the way, to share their experiences on the road, and find new work opportunities. Martin and Gavan communicate through their blog and through their Twitter accounts. You can add @martinhooper and @gavinbraman if you want to follow them on Twitter. Their Twitter activity attracts traffic back to their website and indirectly helps them obtain new offers and work opportunities. Drifting Creatives has also uploaded images and videos to help optimize their business. Pictures and videos allow people to relate to them on a personal level. In the same way, businesses also upload videos and photos of their products and services through social networks so consumers get a chance to become familiar with their brand name.

This video is one of the many Drifting Creatives has uploaded on Vimeo to share their experiences of graphic design work opportunities on the road.

New Approach from drifting creatives on Vimeo.

Social media optimization has changed the way businesses reach out to consumers. The blog they have created has become a testament to the experience and skill they have attained in graphic design. This blog has generated the interest of not only followers who are curious to know about their travel experiences, but businesses who would like them to travel to their localities so they can hire them for projects. They were recently featured in Process Magazine for the unique way they have used social media optimization to advance their careers in graphic design. They have also started promoting apparel that people can buy on their website to help fund their travel expense. By doing so, they have created a hooking element for people to come visit their website and a reason to invest in their cause.

source: http://www.driftingcreatives.com/

If you want to generate quality traffic for your company website, social media optimization is the way to go. But to build up to the hype that Drifting Creatives has achieved, it will take the guidance of a professional and some time to plan an ideal social media optimization campaign. Twitter is not the only social network businesses utilize for social media optimization. MySpace and Facebook are also popular social networks businesses use to interact with consumers. Offshore SEO companies are equipped and experienced to handle social media optimization projects for small and large business websites. Social media optimization can also turn against you if you don’t know have the experience. Skittles learned that lesson the hard way. If you ever want to find out what not to do, just Google “Skittles marketing.” You will find all the information you need explaining how their negligence led their social media optimization campaign to turn sour.