Google has come up with a new gadget that can be installed onto Internet browsers such as Firefox Mozilla, Internet Explorer or even the new Google Chrome. This gadget provides an opportunity for users browsing the Internet to record a comment that is viewable to anyone visiting that particular website. This new program has opened the barriers for anyone browsing the Internet to comment on any website they feel necessary. The popularity of commenting started with social networks such as Facebook and Twitter which gives you the freedom to comment on any hot topic circulating the Internet. The commenting gradually extended to allow users on social networks to comment on pictures, videos, or even links that users uploaded.

Because of the popularity of commenting companies and businesses have also made a presence on social networks so that consumers can build familiarity and a sort of relationship with brand names they choose to invest in. companies creating a presence on social networks to build brand awareness and increase the amount of traffic on their website is called social media optimization. Corporations reveal their new products and services by uploading pictures and sharing videos on social networks that users can comment upon. Businesses find this feedback from consumers useful to improve their past products and create new products and services they plan to release. Google Sidewiki will be a new platform for people browsing the Internet to comment on websites that they visit.

People visiting a website for the first time will be able to take helpful suggestions and tips from people who have left comments about the website on Google Sidewiki. Google Sidewiki is a great resource for people researching and trying to find information on a particular topic. Discussions through Google Sidewiki can connect a newb researcher to someone who’s experienced and already found the information necessary. They can provide tips and helpful resources for people who need guidance. Corporations and businesses will find this gadget helpful as it can be a platform where they can encourage consumers and customers to write testimonials. Anyone who visits their company website and has Google Sidewiki installed will be able to read these testimonials which will help give a great first impression of the company. Google Sidewiki differs from social network commenting because instead of comments appearing in a time basis order, comments appear first based on the most relevant. Google has created an algorithm to determine which comments on Google Sidewiki are the most relevant. This algorithm is based upon factors such as past comments made by the user, what the content of the comment includes, and is the information in the comment useful to the particular website.

However not everyone is happy about this Google gadget. Many out there feel that Google Sidewiki is not a good idea. People are not happy that Google has the control of creating a first impression of their website without their consent. We will just have to wait and see how this gadget develops and if people like using it. Social media optimization offered companies a chance to build brand awareness and traffic for their website through social networks. It will be interesting to see if Google Sidewiki offers another useful platform for companies to optimize their websites through.