Social networks are used for communicating and sharing a wide range of things. From photos, to videos, to status updates, the possibilities are endless. Businesses and corporations are taking advantage of the opportunities found on social networks. Social networks provide businesses a way to share information with their consumers and followers. The information companies share through social networks creates a buzz or a hype which in turn directs traffic back to their websites. For example, wait till you hear about this website. A website called Baker Tweet has opened up a whole new outlook for bakeries across the world.

Now tell me something. Don’t you hate it when you go to your bakery and all the fresh donuts are finished, or you came just in time to see someone take the very last chocolate croissant? It feels like a waste of a trip to the bakery when you aren’t able to satisfy your taste buds with your favorite snack. The latest new tool called Baker Tweet is helping bakers get out the message to their followers when their specialties are hot out of the oven. Baker Tweet has installed a device at Albion Café in London. The bakery inserts the information into the device about the specialties for the day, the prices, the quantities left, etc. The information entered into the wi-fi device gets sent to the bakery’s Baker Tweet account, which is then converted into tweets that gets sent to all of the bakery’s followers on Twitter. Baker Tweet has brought a whole different aspect to Social Media Optimization.

To give you an idea of how Baker Tweet works take a look at the video below. This will show you the process of Baker Tweet from the actual bakery and how it gets relayed to followers on Twitter.

BakerTweet from POKE on Vimeo.

source: http://www.bakertweet.com

Bakeries are not the only ones getting a piece of this pie. Restaurants and eateries around the world are making their presence online through social networks to keep followers updated on the dishes and food served by their chefs. Social networks give restaurants and fast food joints the opportunity to let their followers know the specialty for the day, discounted rates, and anything new on the menu. Even food products you can buy at the grocery store are making their mark through social media optimization. Food product brand names such as Philadelphia Cream Cheese, Keebler, and Kraft are just some of the brand names using social networks to tell followers and consumers about newly released products. Social media optimization allows restaurants and food corporations to connect with the people who love their food.

The open communication between company or restaurant owner and customer is always a good method for promoting business. Restaurants and food brand names don’t need fancy advertising on television or recommendations printed in the newspaper from the hottest food critic. All they need to do is build their presence on social networks and give back the appreciation to customers who love their food. Even new restaurants can profit through Social Media Optimization by bringing light to follower reviews and feedback of their most popular dishes. In today’s busy world people are pressed for time. Restaurants are lending a hand to followers by providing their menu and prices on their social network profiles. This helps both the customer and the restaurant. It takes away the “I need 5 more minutes to think about what I want to order.” All you need to do is visit the profile of your favorite restaurant on a popular social network such as Facebook and read through the menu. When you get there you’ll know exactly what you want so they can prepare your dish quickly and with finesse when you visit.