Twitter is a micro blogging service that has gained fame for allowing users to share updates within a 140 character limit. Twitter is a lot simpler when compared to other social network websites such as Facebook and My Space. Twitter is used by companies and businesses to distribute information to a wide range of consumers. Social media optimization is the marketing strategy companies are using to reach out to consumers through the activity on social networks. Twitter is topping the charts with all sorts of celebrities singing about the social network.

Chris Brown has a new hit single out called “Twitter Ruff” in which he acknowledges the social network which he uses regularly to reach out to his fans. In the chorus he sings, “I be going out, I’m a go getta’, I be feelin’ all the chicks that follow me like Twitter, follow me like Twitter, follow, follow me like Twitter, (and you’re on every word that I say) know what I’m about, colder than the winter, y’all ain’t messin’ wit’ me y’all just so beginners, follow me like Twitter, follow me like Twitter, follow me, follow me…” Rapper Chamillionaire has also voiced his appreciation for Twitter during interviews. Many celebrities are using Twitter to reach out and communicate with their fans. In the same way businesses are also reaching out to their consumers through social networks.

Mashable also has a top 5 list of videos from YouTube in which people have created and sung their own songs about Twitter. Some of these people are actually pretty talented! Pop sensation Miley Cyrus was a regular Twitterer until she recently decided to delete her account. In order to say bye to Twitter and all her fans she made a video of herself singing a rap song. Twitter plays an important role for social media optimization. Celebrities, businesses, and regular individuals use Twitter to communicate to a mass number of people. Twitter and Facebook are the two most popular social networks that social media optimization campaigns are being formed around.

In order to make social media optimization more effective people are creating a variety of tools to use with Twitter. Speaking of music, you can share that too on Twitter. Swg.fm is a website that allows you to share music in a tweet update. Once you sign in with your Twitter account you can choose a song by entering in the song name and artist information. It creates a link which you can post in your tweet. When your followers click on the link, they are directed to a page which allows them to listen and watch the music video for the song you tweeted about. Song artists and performers can easily share and distribute new releases and album previews to gather interest and a fan following.

source: http://swg.fm/

Offshore SEO companies can guide businesses to effectively optimize their website through social networks such as Twitter. They will outline a social media optimization agenda and help you follow through. They will set up the necessary profiles for your business and distribute enough information and updates to your consumers through social networks. This will in turn increase the amount of traffic to your website and improve your rankings.