Twitter is one of the most sought after social networks on the Internet. It even has its own language with terms such as tweeting, twitosphere and twitterati. But I think I’ll save getting into Twitter terminology for another time. Twitter plays a large role in the Internet marketing world as businesses use the social network to reach out to their consumers and indirectly build traffic on their websites. This marketing strategy is more commonly known as social media optimization. Twitter is now getting its feet wet in a completely new industry. I guess Twitter is too big of a business to fit into just one! Twitter is not only a social network but it is also going to be selling wine to raise money for a good cause. Twitter has named its wine label Fledgling.

source: http://www.fledglingwine.com

Twitter is joining hands with the Crushpad Winery to raise money for a non profit organization called Room To Read. Room To Read is an organization that promotes literacy and raises money to send books to children and schools in third world countries. At the moment Twitter is selling Pinot Noir and Chardonnay at $20 a bottle. It’s a pretty good deal if you ask me, considering that most favorable California wines cost around $50 a bottle. The founders of Twitter Biz Stone and Evan Williams, decided to start the Fledgling Wine project because they wanted to use their influence for the greater good. And yes, social media optimization is being used to bring awareness to Twitter’s new wine business. Many businesses are realizing the impact they can generate through social media optimization. Social networks such as Facebook and Twitter are utilized by businesses to communicate with consumers and attract them to visit their websites.

But social media optimization is a marketing strategy that you cannot expect immediate results from. Like a fine wine requires aging, social media optimization takes time to plan out carefully and put into action. Social media optimization begins with setting up business profiles on a number of popular social networks. The most effective social networks being used for social media optimization would include Twitter MySpace and Facebook. Once a business is registered on a social network, the profile information should be filled out with as much detail as possible. It is important to include a profile picture of your business logo, so people become familiar with your brand name. When people become familiar with your brand name they build trust in your company and its products and services.

This video is about Fledgling Wine and why Twitter started this new business venture.

It is recommended if you have not attempted social media optimization as a part of your marketing campaign before, to hire an experienced professional. Offshore SEO companies will guide you through the initial steps and help you gain credibility and quality traffic through social media optimization. Offshore SEO companies have the experience to reach out to consumers through social networks without using blatant advertising. Hiring Offshore SEO companies is relatively inexpensive and a lot more affordable when compared to television and newspaper advertising.