Martin Hooper and Gavan Braman seem like two ordinary graduates fresh out of college looking for a job. But what sets them apart from the rest of the crowd is the initiative they’ve taken to find work and advance in the field of graphic design. Martin and Gavan teamed up to create a project called Drifting Creatives.  Their idea was to travel across the country looking for work and a chance to gain some experience working alongside various design experts. Through social media optimization, Drifting Creatives has bagged a number of exceptional opportunities.

source: http://www.driftingcreatives.com/

Social media optimization has allowed Drifting Creatives to distribute graphic design knowledge they’ve learned along the way, to share their experiences on the road, and find new work opportunities. Martin and Gavan communicate through their blog and through their Twitter accounts. You can add @martinhooper and @gavinbraman if you want to follow them on Twitter. Their Twitter activity attracts traffic back to their website and indirectly helps them obtain new offers and work opportunities. Drifting Creatives has also uploaded images and videos to help optimize their business. Pictures and videos allow people to relate to them on a personal level. In the same way, businesses also upload videos and photos of their products and services through social networks so consumers get a chance to become familiar with their brand name.

This video is one of the many Drifting Creatives has uploaded on Vimeo to share their experiences of graphic design work opportunities on the road.

New Approach from drifting creatives on Vimeo.

Social media optimization has changed the way businesses reach out to consumers. The blog they have created has become a testament to the experience and skill they have attained in graphic design. This blog has generated the interest of not only followers who are curious to know about their travel experiences, but businesses who would like them to travel to their localities so they can hire them for projects. They were recently featured in Process Magazine for the unique way they have used social media optimization to advance their careers in graphic design. They have also started promoting apparel that people can buy on their website to help fund their travel expense. By doing so, they have created a hooking element for people to come visit their website and a reason to invest in their cause.

source: http://www.driftingcreatives.com/

If you want to generate quality traffic for your company website, social media optimization is the way to go. But to build up to the hype that Drifting Creatives has achieved, it will take the guidance of a professional and some time to plan an ideal social media optimization campaign. Twitter is not the only social network businesses utilize for social media optimization. MySpace and Facebook are also popular social networks businesses use to interact with consumers. Offshore SEO companies are equipped and experienced to handle social media optimization projects for small and large business websites. Social media optimization can also turn against you if you don’t know have the experience. Skittles learned that lesson the hard way. If you ever want to find out what not to do, just Google “Skittles marketing.” You will find all the information you need explaining how their negligence led their social media optimization campaign to turn sour.