Bill Cosby is a popular comedian and is most known for his role of Dr. Huxtable on the 80’s television sitcom, The Cosby Show. Bill Cosby is now 72 years old but doesn’t let his age get in the way of his effort to reach out to younger generations. Bill Cosby is using social media optimization to attract people to visit his official website. He has created a website so that people will learn more about his newest project with Cosnarati. Bill Cosby is working with a musical group called “The Cosnarati” to make children more aware of problems in society. Cosby is encouraging kids to listen to Cosnarati to learn about social issues such as abuse and peer pressure. He wants kids to stop listening to rap music that encourages profanity, promotes violence, and degrades women.

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Businesses can promote their website through the use of social networks. Social networks allow businesses to distribute information, pictures and videos which will in turn attract more visitors to their websites. This marketing strategy is called social media optimization. Celebrity figures and businesses use social media optimization to help improve their website rankings and increase brand name awareness. Bill Cosby has created a Twitter account, a MySpace account and a Facebook account to encourage followers to listen to Cosnarati. His website has a media player which allows visitors to preview some of the tracks that will be on the Cosnarati music album. He has also distributed videos of himself with the group discussing information about the music album and the message they want kids to understand. Bill Cosby was keen to learn how to use Twitter so he could help promote this important cause. You can follow him on Twitter @BillCosby. The Cosnarati album will be available in stores on November 24^th.

Here is a clip of the song “State of Emergency” from the Cosnarati music album Bill Cosby is promoting.

When you take a peek into Bill Cosby’s private life you can understand why he is so concerned about the younger generations today and the issues they are faced with. In 1997, his son was killed by a gunshot on a Los Angeles highway while he was changing a flat tire. His project to work with The Cosnarati was so that he could influence children through music to make the right choices and not give in to peer pressure. Social media optimization has been used to promote a number of worthy causes and nonprofit organizations. Bill Cosby is offering a free download off the Cosnarati music album for people who visit his website. By offering something exclusive, he has created a need for consumers to come visit his website. This will trigger people to keep visiting his website to check out where Cosnarati is performing live, and what exclusive offers are available.

http://billcosby.com

Bill Cosby consulted an expert to help initiate an effective social media optimization strategy. Offshore SEO companies are experienced with handling social media optimization for small and large businesses looking to gain exposure through social networks. Consulting a professional is the first step towards a successful marketing strategy. They will be able to guide you so you will be able to attract visitors to your website and improve the website rankings for your business.