Archive for November, 2009

Pizza Hut is one of America’s most loved pizza restaurants. After successfully debuting on social networks with their first social media optimization campaign earlier this year, Pizza Hut has now launched the next step of their marketing campaign.  On July 4th 2009, Pizza Hut encouraged people to connect with them through Facebook and Twitter by offering free food. Of course the offer had specific terms and conditions but it was still a really good deal. Pizza Hut has now released an iPhone application that allows mobile users to place an order. The new iPhone application offers a selection of menu choices that you can scroll through to decide what you would like to entertain your tummy with. It gives u the option of making a virtual pizza by choosing your crust, toppings and size so you know exactly what’s going to be delivered to your doorstep. With the simple drag drop and click you can have a piping hot pizza on the way to you.

Pizza Hut has been steadily building traffic to its website and increasing its delivery sales through social media optimization. Pizza Hut currently has 1,040,825 fans on Facebook and 21,515 followers on Twitter. They have been able to successfully reach out to their consumers by asking them their favorite toppings, asking them what they like about their food, etc.  Pizza Hut is also steadily generating traffic for their website through video optimization. They have their own channel on YouTube and some of their videos have generated up to almost 800 views. Pizza hut is a good example to follow when it comes to utilizing social networks to help your business.

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source: http://www.deviantart.com

source: http://www.deviantart.com

Pizza Hut’s competitor is Domino’s Pizza which is also working extensively to attract consumers through social media optimization. Domino’s Pizza has also made its presence known through social networks such as Twitter and Facebook. Apparently Domino’s also has an iPhone application but it is not as advanced as the one that Pizza Hut has come out with. It will be interesting to see in the coming months which pizza restaurant will be the most popular through the use of social media optimization strategies. I personally am a fanatic of pizza in general and would die for Pizza Hut any day. But that’s just my tummy talking.

If you have a business which needs to be exposed in the market, then the Internet is the place to be. No matter how small or large your business, social media optimization will help attract quality traffic back to your business website. If you have no experience of utilizing Internet marketing strategies, hiring an experienced Offshore SEO company would be the first smart step to take. Offshore SEO companies are well equipped to cater to the needs of international brand names and corporate businesses around the world. They are also the most affordable option to receiving guidance and assistance in any Internet marketing endeavor. They will help you put a successful social media optimization into place so your business can reap the rewards.

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No, don’t honk your car horn just yet. Honk is the new social network exclusively for people interested in buying cars. Most people know when they’re ready to buy a car but with so many options out there it can be very confusing to decide on which one. There are so many factors to consider when investing in a car. Social network Honk was created to bring together car enthusiasts and car buyers to share information with each other to make the decision making easy. I for one am clueless about cars. I know which ones I like that appeal to me, but the looks of the car are not the only things to think about. I would want to know if it’s safe and if it has good mileage. Not everyone is lucky enough to be connected with friends and family that know about cars.

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source: http://www.deviantart.com

source: http://www.deviantart.com

When you’re spending so much money on buying a car you don’t want to find out later that you made a bad choice. This social network helps make your car buying decision easier, with all the pros, cons and facts in front of you. If you have knowledge about cars you can also submit reviews to let unsuspecting people know how good or bad a car model is. The social network lets your review cars according to design, value, quality, and how environmentally friendly it is. With carbon emissions being a serious problem in today’s world I would want to know that my car is not adding to the problem. In today’s world people are more environmentally conscious and that also factors into their car buying decision. Take the 2009 Toyota Prius for example. That has quickly become the hot car to buy because it is a green car. This website will also give you prices, car specifications, and size details.

This is a one stop social network. You don’t need to open seven different search windows to factor cost, mileage, and features into your decision because it’s now all available in one convenient location. At this website you’re getting the hard core reality of what cars are the ones to purchase and which ones should be avoided. What makes Honk even better is that you can get actually get in touch with people who are selling their used vehicles nearby your area with all the details available. You can also perform a search to see which car will be the most suitable for you based on your personal preferences. Most of the searching you can perform without even logging in. Don’t you hate it when you have to register for something without even getting the chance to find out if you want to be a part of this social network or not? Well Honk lets you do all the searching and browsing you want on their social network without having to log in. There are a number of social networks on the Internet for a variety of different reasons and most have been successful because people like sharing their opinions, likes and dislikes with a mass amount of people from all over the world. Businesses are conscious of this and make their effort to reach out to consumers and interact with them through social networks to understand how people perceive their products and services. This is a part of the social media optimization strategy that most businesses concentrate on.

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source: http://www.deviantart.com

source: http://www.deviantart.com

If they find users are unhappy with a particular product or service, opinions can quickly spread through social networks crippling their sales. Businesses make sure consumers are happy with their brand name and improve upon their products if necessary to make sure they stay that way. Through social networks and the feedback received by consumers, they can assess and predict future marketable products as well. A marketing professional will be able to guide you and teach you how to benefit from the utilization of social networks. With the use of social networks they will be able to direct quality traffic back to your website, improve your brand name awareness and increase your website rankings. Offshore SEO companies are experienced with handling small as well as large business websites. They are cost effective options to marketing assistance and can give you the results you need. I was very impressed with Honk and the reason behind creating this social network. Now there’s something to honk about ;)

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Two words. Google Dashboard. It’s the new service they’ve revealed recently. Google has been making history with the amount of different services it provides to Internet users. Google is the leading search engine on the Internet and also the fastest to provide those search results. Google has also beaten other search engines such as Bing and Yahoo to become the most powerful search engine on the Internet. It is true that any day the tables could turn and someone else could come up with something bigger, better and faster. But for now, Google is our king of the Internet.

I myself am a Google enthusiast. I use Gmail, their email service, Gtalk their chat service, Google Docs, their document archiving service. But have you ever wondered what Google knows about you through all of these services? Obviously with the amount of people using their different services they’ve learned a lot when it comes to providing a service that a mass amount of people need on the Internet. So now to let people know what information they have on them, they’ve launched Google Dashboard.

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google dashboard

source: http://www.deviantart.com

Google Dashboard provides a summary of all the Google services you use. So if you want to view how many people you’ve chatted with , how many emails you’ve sent and how many videos you’ve uploaded all this information is available for you. Not only is it all available to you in one convenient location but you have the option of deleting this information if you feel it’s necessary. You can also choose to share it if you think it’s something you want your friends to see. This data could be helpful for businesses analyzing their exposure on Google. They can analyze their data to see how to improve their search engine optimization campaigns. Social media experts can also benefit from the understanding this data. If you realize certain helpful services such as Youtube are not being used enough, you can upload more videos to help distribute information about your business and its products. If you have videos already uploaded the Google Dashboard will show you how many people viewed your videos. This can help you assess which videos were popular and which were not as interesting to viewers.

You can access the Google Dashboard by signing in and going to your Google Account Settings. It is very organized and easy to use. If you feel like changing or removing information it opens the settings in another tab. By viewing your user statistics on a variety of Google services you can take control of your social media optimization campaign. Each Google service provides your business with another way to connect to consumers. Offshore SEO companies are experienced with using a wide range of Google services to attract quality traffic to your website. Consult an Offshore SEO company to learn about SEO packages and social media optimization services available. Offshore SEO companies can provide cost effective marketing assistance to your business. Use the Google Dashboard and professional marketing assistance to help your business succeed.

This is a video clip to help you understand more about Google Dashboard and how to use this new service.

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The average American wastes enough paper to kill 7 trees a year. That’s 2 billion trees per year for just one nation. Businesses and corporations are the biggest culprits for wasting paper. The natural resources we waste and the pollution we generate all cause global warming. Global warming refers to the drastic climate changes that our planet experiences. These climate changes affect the animals and endangered species living in different regions of the world. Because of global warming, the glaciers at the North Pole are melting, the sea levels are rising and occurrences of natural disasters are increasing. Tsunamis and hurricanes are some of the natural disasters caused by global warming. The hurricanes that have hit the southern regions of the US have cost thousands of people their lives. The people who managed to survive have lost their homes and all of their belongings.

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source: http://www.5minutesforgoinggreen.com

source: http://www.5minutesforgoinggreen.com

Businesses should take the responsibility and make greener decisions to reduce global warming and preserve our precious natural resources. In this effect, Internet marketing strategies such as search engine optimization and social media optimization are greener choices as opposed to other forms of marketing. Newspaper and billboard marketing generates a lot of paper waste and doesn’t even guarantee that people are reading or seeing your promotions. The Internet offers you the option of creating a website that users can visit if they want to learn about your products and services. You can take the time and put as much information as you want on your website. This could include text information, images, diagrams and video clips. Printing flyers and newspapers are wasteful and only provide you with limited space to promote your business.

Internet marketing allows your business to get feedback from consumers about your products. Through websites forums and social networks, businesses can interact with consumers to learn more about the market and what is in demand. If consumers are not happy about a particular product you can quickly implement the necessary changes based on their feedback. Social media optimization allows businesses to communicate with consumers through social networks and direct traffic back to their websites. Registering on most popular social networks is free of cost as opposed to promoting your business through expensive printed forms of marketing. Avoid wasting our natural resources and get your business promoted through the Internet. Search engine optimization will help attract traffic to your website which will help your business flourish.

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source: http://www.deviantart.com

source: http://www.deviantart.com

Make a greener choice and invest in Internet marketing strategies instead. You can seek the guidance of Offshore SEO companies for putting successful Internet marketing strategies into place. They are experienced marketing professionals that can offer you a variety of SEO packages to choose from. Internet marketing will help reduce deforestation and global warming. Do your part for the environment and opt for social media optimization and search engine optimization strategies to promote your business. If more businesses opt for Internet marketing strategies we can save the environment and stop the unnecessary wastage of our natural resources.

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The Winter Olympics are a series of athletic events held every four years. People from around the world participate to represent their country in this international competition. It is considered a great honor to get a chance to participate in the Winter Olympics and the winners of each competition receive a medal made out of bronze if they come in 3rd place, silver for 2nd place or a gold medal for 1st place. Events of the Winter Olympics include alpine skiing, snowboarding, bobsledding, cross country skiing, curling, figure skating, free style skiing, biathlon, ice hockey, luge, Nordic jumping, speed skating and skeleton sledding. Every four years a different country hosts the Winter Olympics. It is a great chance for athletes to experience a different culture of the world and to boost tourism in that area. The 2010 Winter Olympics will take place in February and Vancouver, Canada was selected to host the event.

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source: http://www.vancouver2010.com

source: http://www.vancouver2010.com

In order to get people interested and excited for this upcoming athletic event, social media optimization will be playing a big part. The official website has already starting attracting traffic by starting a Facebook fan page. So far the website has accumulated 103,691 fans from Facebook. That’s a great fan following and the numbers will keep increasing as February gets closer. Any Olympic event always proceeds with the torch relay. The torch relay begins in Olympia, Greece and ends at the Olympic venue. In this case it will be in Vancouver, Canada. Once the torch reaches the selected venue, the games can officially begin. People are carefully selected to run different sections of the torch relay till it finally reaches Vancouver.

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source: http://www.vancouver2010.com

source: http://www.vancouver2010.com

In an effort to generate interest through social media optimization, participants and witnesses of the torch relay are posting updates on a variety of social networks. This includes pictures, comments, videos, and information about where the torch is currently situated. Social networks used to promote the Winter Olympics include Facebook, YouTube and Twitter. The Olympics always brings out the patriotic feelings in everyone to support the athletes representing the country they hail from. Many people travel from across the globe to witness this spectacular sport event. Social media optimization is used to generate interest in the event and boost tourism for Vancouver, Canada. There are also red mittens that the website is selling so that people can show their support. The website is also taking photo submissions of people in Canada participating in athletic events related to the Winter Olympics. Social media optimization allows consumers to participate, show their support and make others aware of the event coming up.

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source: http://www.thetravelpeach.com

source: http://www.thetravelpeach.com

If you want to use social media optimization to generate quality traffic for your website, seek the assistance of an Offshore SEO company. They can provide you a range of SEO packages and social media optimization services that your business website can benefit from. Offshore SEO companies are more affordable sources of marketing assistance than local marketing companies. Social media optimization can turn around your business in difficult times like the recession.

This video clip is about the torch relay for the 2010 Vancouver Winter Olympics.

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As we make our way into November and with Halloween out of the way, now is the time to plan out a successful social media optimization campaign for the Christmas holidays. The winter season gives rise to a lot of consumers shopping for weeks at a time to take advantage of all the Christmas sales. Social networks like Facebook and Twitter will be heavily used this holiday season to promote sales, offers and exclusive sales. So how will you attract holiday shoppers to visit your website?

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source: http://www.frasercoast.qld.gov.au

source: http://www.frasercoast.qld.gov.au

You could generate more sales for your business during the holidays if you implement a successful social media optimization campaign. Most consumers are now doing their Christmas shopping online as it provides a more convenient way to shop without getting stressed. Many businesses are offering free shipping and handling to encourage consumers to make more online purchases on their websites. Businesses use their social network profiles to promote seasonal offers on products and services. With most families living in different parts of the world, online shopping also becomes an easier option to directly send gifts out to a variety of different locations. No more waiting in long lines at the post office because most businesses will allow you to directly ship it to the door step of your choice.

So what can you do to attract holiday shoppers? Show that your business is into the holiday season. Most businesses will go to the extent of adding some festive images on their website and having special Christmas offers to get consumers excited about buying. It would be a smart idea to offer free merchandise if they buy a certain amount. For example if you have a business website selling kitchen and home accessories if customers buy merchandise worth $200 throw in some free kitchen towels or a set of candles. If they buy merchandise worth $500 throw in something more tempting that they’ll get for free. The word “free” is enough initiative for consumers to start shopping. Updates about your seasonal offers should be put up on your social network.

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source: http://www.freechristmaswallpapers.net

source: http://www.freechristmaswallpapers.net

Just like restaurants erase their specials boards before each day and put up new specials for the day, you should make sure you put up something different and tempting on your status updates for consumers to visit your website. You can also lure customers back to your website by uploading pictures. If you can offer seasonal goods that can also work to generate traffic back to your website. If you have a website that sells jewelry think about selling some Christmas jewelry. Little wreaths, Christmas stockings, santa Clauses, could be just the thing to boost your jewelry business. Think about how you could work in the theme of Christmas into your products and merchandise to get holiday shoppers excited. Christmas is also about feeling thankful and grateful for the things in our lives. A lot of charities work hard to bring Christmas to those less fortunate. If a part of the proceeds of each sale can go to a good charity, more people will be interested in doing business with you, to take part in the spirit of Christmas.

Offshore SEO companies can help you build a social media optimization campaign to generate business from the holiday season. Offshore SEO companies are cost effective options to getting the marketing assistance you need. Your business will flourish this Christmas, if you can put a successful social media optimization campaign into place. They have a variety of SEO packages to choose from as well as social media optimization plans.

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