Virgin Atlantic Airways is one of the most successful international airlines founded by Sir Richard Branson. They are known for providing a luxurious atmosphere to passengers aboard their flights. Virgin Atlantic Airways operates from the United Kingdom and has regular flights to North America, The Middle East, Africa, Asia, Australia and the Caribbean. Google has now joined hands with Virgin Atlantic Airways to provide all passengers with free wi-fi access while on board the aircraft. This service will start from November 15^th till January 2010. Google decided to offer free wi-fi access to make passengers feel comfortable during the busy holiday travel season. By providing a free service their aim is to encourage more passengers to use Google products and services.

source: http://www.zimbio.com/

Businesses looking to promote themselves through social media optimization should consider offering limited merchandise or a special promotional offer. For example, Americans love their coupons. Buying groceries for the week for an American middle class family becomes pretty expensive. Providing a way for consumers to knock off a couple dollars off their grocery bill keeps them pretty happy. Businesses who offer grocery products such as cleaning items, food items, stationary items, etc. will actually attract consumers to visit their website by offering coupons. Businesses promote the coupons by posting status updates on their social network accounts. In turn consumers visit their website learn about their products and are able to print out coupons which they can use during their next trip to the grocery store. The coupon ensures the customer will buy the product and will keep their products in mind when shopping.

Virgin Atlantic is also looking to promote itself through social media optimization. There are a couple of ideas and projects they have in the pipe lines that they are planning to reveal later on this year. One of the more prominent ideas includes giving passengers access to Twitter while on board so they can tweet about their flight experience. Virgin Atlantic has also come up with a website to connect travelers to share their experiences of visiting different parts of the world. Their idea is to connect travelers to share and exchange information that can be used to plan a trip for someone who has never visited that part of the world before. Virgin Atlantic started this website to offer something unique for consumers to attract people to visit their website and to encourage people to travel by Virgin Atlantic Airways.

source: http://www.funny-potato.com

If you would like to see the benefits of social media optimization for your company website, I suggest you consult an Offshore SEO company. Offshore SEO companies are skilled in starting up social media optimization campaigns for small and large businesses. They will guide you and help distribute information for your company on a number of popular social networks. Social media optimization can also work against you if you do not have the experience of handling a campaign. It is best to hire someone with professional marketing experience so they can guide you towards increased quality traffic and improved website rankings.