Have you ever wished you could have updates visible on your toolbar with the latest activity of your Twitter or Facebook accounts? Well now you can. Lu.ly has come up with a toolbar which can be installed on your Internet browser. The tool allows you to sign in with your Twitter and Facebook account and get live updates from either of the social networks right on your browser. This is an essential tool for businesses focusing on their social media optimization campaign. Getting live feeds of the activity on your business’s social network accounts will help you respond to consumer interaction immediately.

Businesses use social networks to communicate with consumers. Businesses depend on the social network activity to learn how customers are responding to products and services they’ve put out in the market. Businesses use social networks to interact with consumers in order to build brand name awareness. When a customer interacts with your business through a social network it allows them to relate to your company on a personal level which makes your business trustworthy. They pass along their experiences with other consumers which will indirectly help bring in more business and quality traffic to your website. Article marketing can also work hand in hand with your social media optimization campaign. Once articles relating to your industry are posted on a number of article distribution websites, you can use social networks to promote your company’s credibility. By posting links to these articles in your status updates on Twitter and Facebook you are providing your consumers with helpful information. This will show customers how knowledgeable and resourceful your business is and that you have their best interests in mind as you are sharing the information with them.

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Time is of the essence. A disgruntled customer comments on your Facebook business profile about how he or she was unhappy with a particular product or service. If you respond to it immediately by apologizing and offering a way to solve the issue, you can show how your customer care is more efficient than your competitors. It will display the concern your business has and the effort it takes to keep your followers happy. If a couple of hours go by before you take action to the negative comment made about your company, a world of damage can be done through a social network. Letters and emails conveying negative feedback from a customer are usually seen by only your business and the customer who wrote it. However comments through social networks are seen by everyone, so it is important to act quickly to minimize the damage.

A tool such as Lu.ly will prevent you from ever missing out on crucial comments made by consumers and followers. Offshore SEO companies will help you manage your social media optimization campaign. They have the marketing experience and the expertise to attract consumers to visit your website and improve your website rankings. Social media optimization is a marketing strategy any business should consider if they want a steady flow of quality traffic to their website.