No, this is not some spooky Halloween story. The popular social network Facebook has decided to retain the profiles of users who have passed on, so that family and friends can remember their loved ones. Facebook would deactivate the profile to prevent others from using the account but people would be able to view the user’s profile for comfort’s sake. Facebook has received stiff competition from Twitter, another popular social network. Both social networks have been constantly updating and improving their social networks to attract users and be the most popular social network on the Internet. Social networks play an important aspect of Internet marketing.

Businesses use social networks such as Facebook and Twitter to communicate with consumers. This interaction will generate quality traffic on their websites and improve their website rankings. This marketing strategy is referred to as social media optimization. Facebook recently released a new version of its social network called Facebook Lite. Facebook Lite was created to promote a different look which basically copied Twitter’s minimalistic environment. Twitter is popular for its micro blogging qualities and has nothing much else for users to do except provide status updates as frequent or spread apart as they like within the 140 character limit. Facebook is the complete opposite of Twitter with a variety of applications and options for users to communicate with.

source: http://www.weheartit.com

Facebook Lite gave users the option of using Facebook with a Twitter like feel to it. It is hard to assess whether social networks are forming an alliance or trying to beat each other in this popularity contest. Every other news feature either shows social networks working together for projects or separately revealing new innovations to become better than their competitors. Facebook offered the chance for users to memorialize the profile of loved ones who have passed on, in a bid to provide something unique. Facebook had the upper hand in social networking for quite a while until Twitter came along. MySpace is a social network that is trying to restore its former glory before Facebook took that from them. MySpace is pretty behind when you compare it to social networks such as Twitter and Facebook but it is working hard to get ahead. MySpace is also trying to build a unique approach to social networking by offering exclusive music videos and song clips when new albums are released.

Social media optimization is like a food sample. If you enter a bakery that gives you a little taste you’ll be interested and curious about buying their baked goods. In the same way, social networks allow businesses to distribute exclusive information and promotional offers so that consumers will be interested in buying their products and services. Offshore SEO companies help businesses to attract consumers back to their website from the use of social networks. Offshore SEO companies help businesses work out an effective social media optimization plan and put it into practice. They can provide you a range of SEO packages and social media optimization plans designed to fit the specific needs of your business.