In Step 1, I discussed how to register yourself and set up your own channel on YouTube. YouTube is a popular video sharing website that you need to be a part of in order to run a successful video optimization campaign. By distributing and sharing videos you can increase quality traffic for your website. In this step I am going to discuss the important aspects of making a video for uploading onto YouTube and which social networks you can connect with through YouTube. By understanding the elements of video optimization you will increase your viewership and be able to improve your website rankings.

The fact of the matter is, people get turned off by blurry and pixilated videos. Most people who click on poorly made YouTube videos either lose interest and don’t finish watching the whole clip or try to find other users who have better quality videos. Comment clouds inserted into videos are also very annoying and appear spammy. As it is, the YouTube video screen is so small and the comments covering up the video are distracting to the eye. When you shoot a video make sure you use a high quality digital camera or web camera to avoid pixilated and blurry visuals. If you opt for a web camera make sure the sound quality is decent so viewers can hear you properly in your videos. Having a video camera is the best option for video optimization because you can either prop it on a stand or have someone record you. Video cameras also offer a lot of effects like zooming in and out. When shooting a video have an outline of what you want to say. “Umm”, long pauses, stumbling over words, shows a lack of professional experience. If you prefer, you can shoot your video 3 to 4 times and then pick the best one to upload. Record it as many times as necessary till you’re completely happy with your video.

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Once you are happy with your video you can upload it onto your YouTube account. From there you have to distribute your video by connecting to all the social networks your business is a part of. This step is key to exposing your video to a wide mass number of consumers. Facebook has a YouTube box application which allows you to select and display the videos from YouTube that are your favorites. Make sure to install this application on your Facebook account so you can display the video you created on your Facebook account. YouTube also allows you to connect to your Blog account. By going in the settings and connecting to your blog you can now distribute your video directly through your company blog. If you prefer to do it manually you can also obtain the embed code for the video you uploaded and copy it on your blog post. Share not only the videos themselves on multiple social network platforms but also keep in mind you have a Youtube channel to distribute. Your facebook, Twitter, and MySpace accounts all have room to display links. Make sure your channel URL is displayed on as many social network platforms as possible. Add a widget to your blog so you have a live YouTube video feed displayed on the side of your blog.

Once you follow these video optimization steps your website will experience a surge in quality traffic. This does wonders to your brand name awareness and will improve your website rankings. Consult an offshore SEO company to help build your video optimization campaign. They will help you set up your accounts on a number of quality video sharing websites and distribute the videos through your business’s social network accounts. Video optimization works hand in hand with social media optimization. It is better to seek expert and professional help than attempting something new on your own. Offshore SEO companies are not only experienced they are also cost effective sources to marketing assistance.