KISS, one of the 100 greatest artists of Rock & Roll Hall of Fame has finally come out with a brand new album. The new album called Sonic Boom comes out 11 years after their last album Psycho Circus which was released back in 1998. With that much of a gap in between, you’d think their marketing and promotion skills ought to be rusty. But they’ve instead paired up with Walmart to offer their exclusive album release at their stores. KISS is known for its signature black and white makeup, platform boots and crazy spandex outfits. On stage signature moves include smoking guitars, fire breathing and stellar pyrotechnics.

source: http://www.kissonline.com/

KISS recently did a humorous television commercial with Walmart, which depicted them working at the store and promoting their new KISS album. Walmart just uploaded the commercial video on their Facebook page. It was a tastefully done commercial with a lot of classic KISS moves. It was just the thing to get old diehard fans running to the stores and generate new younger fans too. KISS has also been pleasantly surprised by the number of younger fans appearing at their concerts in the past year. KISS used YouTube to let fans know that they are giving them the freedom to choose what cities their concert tour will come to. They used YouTube to make a video and inform fans how they can go to their official KISS website and have their voices heard. KISS may have been in stealth mode for the last 11 years but they are on a roll thanks to social media optimization. Social media optimization has allowed them to gain a fresh new fan following along with reaching out to their diehard fans since the 1970’s.

Social media optimization is an important aspect of Internet marketing. Just like KISS and Walmart, any business can promote their website by communicating and interacting with their consumers on social networks. Social networks provide a platform for you to upload videos, photos and any other information updates on your latest products and services. This interaction can give you an idea of which products are successful and which need to be improved. You can lead quality traffic back to your website by promoting yourself on social networks without blatantly advertising. Social media optimization attracts quality traffic, improves website rankings and increases brand name awareness. If you want your business to experience the successful results of social media optimization too here’s how you can do so.

source: http://www.facebook.com

First get the idea out of your head that a local marketing firm will help you. They will just take a run for your money without providing you with any substantial marketing assistance. Instead invest in an Offshore SEO company which is not only experienced but cost effective too. Offshore SEO companies will offer you a range of SEO packages and social media optimization services that your business can avail of. They will put you on the right track so you can experience the desired results you’ve only been dreaming about up till now.

KISS’s recent video uploaded on YouTube to get more fans to visit their website to vote for which cities to be included in their brand new Sonic Boom Tour.