Friendster was the hottest thing on the block before Facebook, Twitter and MySpace came along. It was one of the first websites that developed the hype for social networking. Social networks are platforms on which registered users are able to communicate and interact with each other. Social networks are gaining ground over the fact that businesses are now using them to build a better bond with their consumers. Companies have realized that in order to increase more business, they are going to have to go directly to the consumers. In social networks businesses are the minority and consumers are the big wigs. Businesses have to stoop down and play by the rules or consumers will rip them apart. It all seems rough and tough but businesses have learned to reap the benefits of using a social network to boost sales. This marketing strategy is known as social media optimization.

Social media optimization allows businesses to deal with consumers on a more personal level so that they can familiarize with their products and services. Businesses are able to share product information, product photos, and videos through social networks in a non blatant matter. Through conversations with consumers they can quickly learn which products and aspects they are satisfied with and which need improvement. Through a couple hours of browsing customer feedback through social networks a business can create a whole marketing campaign to boost sales and productivity. This is a lot more cost effective than expensive television and newspaper advertising. Big corporations and small business websites are all reaping the benefits of social media optimization. Social networking is the most participated activity on the Internet and that’s what the businesses want to be a part of.

source: http://www.knoxify.com

Because of the hype of social networking each social network website is constantly innovating itself to be different and more popular than the others. Twitter, Facebook, and MySpace are in stiff competition with each other to try and attract the most users possible. If you ask social network users about Friendster most of them will say “huh?” because they don’t even know it exists. But the rumors are circulating that Friendster has been bought out by some investor in Asia. Apparently this social network is doing pretty well there and is a popular online hub for users in Malaysia, Indonesia and the Philippines. Even Google tried to get a piece of this action some time ago by offering to buy them over but failed. I wouldn’t be surprised if the new investor launches Friendster with the intention of toppling Facebook or any of the other currently popular social networks. We will just have to watch and see.

If you want to use social media optimization as a part of your business website marketing campaign, consult an offshore SEO company. They will be able to guide you through a step by step process so you can experience the boost of quality traffic, increase in page rank and improved brand name awareness. It is recommended to begin a social media optimization campaign once you successfully have the search engine optimization factors of your website in place.