Two words. Google Dashboard. It’s the new service they’ve revealed recently. Google has been making history with the amount of different services it provides to Internet users. Google is the leading search engine on the Internet and also the fastest to provide those search results. Google has also beaten other search engines such as Bing and Yahoo to become the most powerful search engine on the Internet. It is true that any day the tables could turn and someone else could come up with something bigger, better and faster. But for now, Google is our king of the Internet.

I myself am a Google enthusiast. I use Gmail, their email service, Gtalk their chat service, Google Docs, their document archiving service. But have you ever wondered what Google knows about you through all of these services? Obviously with the amount of people using their different services they’ve learned a lot when it comes to providing a service that a mass amount of people need on the Internet. So now to let people know what information they have on them, they’ve launched Google Dashboard.

source: http://www.deviantart.com

Google Dashboard provides a summary of all the Google services you use. So if you want to view how many people you’ve chatted with , how many emails you’ve sent and how many videos you’ve uploaded all this information is available for you. Not only is it all available to you in one convenient location but you have the option of deleting this information if you feel it’s necessary. You can also choose to share it if you think it’s something you want your friends to see. This data could be helpful for businesses analyzing their exposure on Google. They can analyze their data to see how to improve their search engine optimization campaigns. Social media experts can also benefit from the understanding this data. If you realize certain helpful services such as Youtube are not being used enough, you can upload more videos to help distribute information about your business and its products. If you have videos already uploaded the Google Dashboard will show you how many people viewed your videos. This can help you assess which videos were popular and which were not as interesting to viewers.

You can access the Google Dashboard by signing in and going to your Google Account Settings. It is very organized and easy to use. If you feel like changing or removing information it opens the settings in another tab. By viewing your user statistics on a variety of Google services you can take control of your social media optimization campaign. Each Google service provides your business with another way to connect to consumers. Offshore SEO companies are experienced with using a wide range of Google services to attract quality traffic to your website. Consult an Offshore SEO company to learn about SEO packages and social media optimization services available. Offshore SEO companies can provide cost effective marketing assistance to your business. Use the Google Dashboard and professional marketing assistance to help your business succeed.

This is a video clip to help you understand more about Google Dashboard and how to use this new service.

Fashion magazines are always boasting about the latest fashion statement hitting the runways, what’s in, what’s out, etc. But did they let you in on the biggest fashion statement of the year? Google. Yes you read it, I wrote Google. Google is not only the fastest and most popular search engine on the Internet but it is now a fashion statement that’s just getting hotter by the day. Google has apparel stores named in honor of the search engine in countries like China and Turkey. Song artists are writing songs about the search engine. Up and coming song artist Teyana Taylor sang “Google Me” as one of her pop chart singles. Designers are incorporating the Google logo into their fashion creations. Satya Paul a noted sari fashion designer created a Google sari in honor of the popular search engine. You’ll be surprised where all you will find the Google logo these days.

This is a music video of Teyana Taylor the up and coming music artist singing her hit song “Google Me”

Businesses will do literally anything to be listed at the top of Google search results. With Google being the most popular search engine, businesses know they will receive a great amount of exposure being listed on the first page of their search results. Businesses are changing their websites to be more Google friendly so there is a higher chance they appear on Google search listings. This marketing strategy is known as search engine optimization. Many businesses are taking the time to consult Offshore SEO companies to gain the benefits of search engine optimization. This attracts quality traffic back to their website and improves their website rankings. Search engine optimization can be split into two types of strategies, on page search engine optimization and off page search engine optimization. On page refers to changes made directly to the website such as the layout, title tags, H1 tags, description, etc. Off page optimization refers to inbound links your website has which are displayed on other websites.

source: http://tnerd.com/

Offshore SEO companies are also experienced with other Internet marketing services such as social media optimization, web design, video optimization, image optimization and more. These services will help build an effective marketing campaign to promote your company website and increase quality traffic. Mark Kison also incorporated Google into the fashion accessory he created last year. It is called a vanity ring which displays the number of search results you name triggers on the Google search engine. Everytime you connect the ring to your computer it updates the number of search results your name triggers. I think the fact that it’s called a vanity ring suits this accessory perfectly!

source: http://www.geekologie.com

So go out and buy apparel and accessories in blue, red, yellow and green. Google is the way to go and it looks like it’s a fashion statement that will be around for a long long time. Maybe it will be like denims, never going out of style no matter what year it is. If you want your business to rank well on Google search listings consult an Offshore SEO company to help you with your marketing campaign. Consulting an expert is the first step to getting the results you need.

source: http://googlified.com

Virgin Atlantic Airways is one of the most successful international airlines founded by Sir Richard Branson. They are known for providing a luxurious atmosphere to passengers aboard their flights. Virgin Atlantic Airways operates from the United Kingdom and has regular flights to North America, The Middle East, Africa, Asia, Australia and the Caribbean. Google has now joined hands with Virgin Atlantic Airways to provide all passengers with free wi-fi access while on board the aircraft. This service will start from November 15^th till January 2010. Google decided to offer free wi-fi access to make passengers feel comfortable during the busy holiday travel season. By providing a free service their aim is to encourage more passengers to use Google products and services.

source: http://www.zimbio.com/

Businesses looking to promote themselves through social media optimization should consider offering limited merchandise or a special promotional offer. For example, Americans love their coupons. Buying groceries for the week for an American middle class family becomes pretty expensive. Providing a way for consumers to knock off a couple dollars off their grocery bill keeps them pretty happy. Businesses who offer grocery products such as cleaning items, food items, stationary items, etc. will actually attract consumers to visit their website by offering coupons. Businesses promote the coupons by posting status updates on their social network accounts. In turn consumers visit their website learn about their products and are able to print out coupons which they can use during their next trip to the grocery store. The coupon ensures the customer will buy the product and will keep their products in mind when shopping.

Virgin Atlantic is also looking to promote itself through social media optimization. There are a couple of ideas and projects they have in the pipe lines that they are planning to reveal later on this year. One of the more prominent ideas includes giving passengers access to Twitter while on board so they can tweet about their flight experience. Virgin Atlantic has also come up with a website to connect travelers to share their experiences of visiting different parts of the world. Their idea is to connect travelers to share and exchange information that can be used to plan a trip for someone who has never visited that part of the world before. Virgin Atlantic started this website to offer something unique for consumers to attract people to visit their website and to encourage people to travel by Virgin Atlantic Airways.

source: http://www.funny-potato.com

If you would like to see the benefits of social media optimization for your company website, I suggest you consult an Offshore SEO company. Offshore SEO companies are skilled in starting up social media optimization campaigns for small and large businesses. They will guide you and help distribute information for your company on a number of popular social networks. Social media optimization can also work against you if you do not have the experience of handling a campaign. It is best to hire someone with professional marketing experience so they can guide you towards increased quality traffic and improved website rankings.

October 2^nd 2009 marked Mahatma Gandhi’s 140^th birthday. In order to recognize and commemorate the freedom fighter’s efforts to promote non violence during the British rule of India, United Nations declare his birthday the International day of Non-Violence. With our busy lives we tend to forget to reflect on our history and the forefathers that fought for everything we have today. On October 2^nd, Google changed their logo for the day to include an image of Mahatma Gandhi so people were reminded of his birthday and remember him.

Mahatma Gandhi is often referred to as “father of the nation” in India where his non violent philosophies and teachings have contributed to the independence from the British Empire.  His teachings also brought awareness to social issues in India such as equal rights to lower castes and women. The Google search engine regularly reminds us of the figures and milestones of our past by changing their logo on important dates such as this one to reflect the historical importance of that day. They have been known to change their logo to reflect national and religious holidays, birthdays of historical figures, and much more. Gandhi is the second Indian to be remembered by Google after Rabindranath Tagore.

The Internet is a great opportunity to bring mass public awareness on current social and political issues around the world. Social networks have also played a significant role to bring light to current political upheavals and human injustices across the globe. Twitter was able to help people active in Iran’s liberation movement voice their protests after President Mahmoud Ahmadinejad was accused of corrupt voting practices. Twitter provided a platform to the citizens of Iran to voice their frustrations that even distinguished news sources such as CNN weren’t able to provide. Whether CNN chose to stay out of it or they couldn’t provide the up to date details that Twitter users in Iran were able to, remains a disputed subject. But the fact of the matter is, social networks such as Facebook and Twitter play a crucial role to update us on current events that otherwise we have no time to read about in the newspaper or watch on television.

Social networks also are being used by businesses and corporations to give updates to consumers about services and products that have recently entered the market. Facebook and Twitter provide consumers the freedom to discuss the products they invest in and give a chance for corporations to respond to comments and statements made in reference to their brand name. Social Media Optimization is the latest marketing strategy businesses are using to communicate and create awareness about their products and services through social networks. Social networks such as Facebook and MySpace are compatible with video sharing websites such as YouTube and micro blogging websites such as Twitter.

Social networks allow consumers to directly communicate with companies and corporations and give them their feedback. This feedback will in turn give manufacturers a better perspective on marketing their products and services to keep their customers satisfied. Just as Google search engine has created awareness about important dates and people in our history, Social Media Optimization also helps create awareness between consumers and companies about products and services.

The past couple of months, people have been debating whether Bing is a better search engine or if Google? With both search engines constantly updating and adding new features, it is a difficult decision for an Internet marketer to come up with an ultimatum. If you’re conflicted over which search engine provides you the best results, you don’t have to choose anymore. Bingle is a new resource you can use with both results on the same window.  This resource allows you to make a direct side-by side comparison of search results on Google and Bing. That’s why it’s called Bingle: Bing + Google.

This resource was created by Joshua Buss so Offshore SEO companies and internet marketers could successfully track their marketing campaigns on both search engines at the same time. He came up with this concept when he realized his liking for Google would not allow him to completely let go to try out another search engine. He realized only by having both search engines side by side, could he be open enough to explore Bing and its features. The idea of having both search engine results visible at the same time is beneficial because Google and Bing perform well in different categories of searching. Bingle has proven to be a security blanket for thousands of users just like Joshua who are unwilling to let go of Google when it comes to online search.

Bing has been receiving a lot of positive reviews for its image and video search results. Bing has impressive features such as being able to view a small preview of a video within the search results by just hovering on the thumbnail. It definitely takes away the time consuming pain of waiting for the page to load in order to check if that’s the video you’re looking for!  Many feel Bing has rightfully deserved the praise for image and video search results over Google. However Google has maintained its speed performance for bringing up the fastest search results on the Internet. Bing still needs to figure out a way to bring up their results much faster. It takes more time for websites to get indexed on Bing. Even though Bing takes more time to crawl websites, Offshore SEO companies are still keeping an eye out for the new search engine. A statistic recently revealed that users are clicking on ads within natural search results 55% more often on Bing than Google.

Bingle went live back in June, just hours after search engine Bing was revealed to the world. Other websites and Offshore SEO companies have tried to jump on the Bingle band wagon by creating their own websites which allow users to search for results on both Google and Bing at the same time. But just like owning a knock off Gucci bag, it just isn’t the same! It seems that no definite outcome can be predicted in the near future for the best search engine, so for now why not enjoy using them both.

Bing is the latest new search engine to be introduced by Microsoft. Bing went live in June of this year and has gained a lot of popularity for its image and video search results. Don’t be surprised if it soon surpasses the fame of Google. Currently both Bing and Google are neck and neck and only time will tell us which will be the best search engine. But as a business professional it is not a smart idea for you to sit idle waiting. Till then you can take the time to make your website Bing friendly.

Many Offshore SEO companies advise their clients to help them effectively optimize their websites for ranking well on Bing. Below I have included some tips and suggestions to help you make your website more SEO friendly for Bing and be at the top of their search results. After all, it has been discovered that the ads displayed in Bing’s search results are more effective than those displayed in Google. So who’s to say the natural results on Bing can’t be more effective for websites to gain more quality traffic?

source: http://arizonarainman.blogspot.com

Take a look at the title tags of your website. From an SEO perspective, Bing is more focused on the title tags of your website than Google.  Each page of your website should have unique title and meta descriptions and should include the important keywords that you are trying to rank for. Bing also gives more emphasis to back links, displaying as many as possible as long as they appear on related websites. Make sure all of the pages on your website have at least 300 words or more. The content on your website should be informative and up to date. Bing is giving more importance and indexing pages with these criterias. Try and add fresh information to your website on a regular basis. If you have an old domain you’re in luck as Bing is granting priority to websites with an older domain. Offshore SEO companies usually advise newb company websites to buy older domains in order to get ahead in the rat race!

Bing has also decided to include famous tweets by Twitter members as a part of their search results so you may want to reconstruct your social media optimization campaign too while you’re at it. If you are interested in going through a more in depth case study of the Bing search engine you can visit the Microsoft Download Center website where you can download “Bing: New Features Relevant to Webmasters.” This document reveals the features of Bing, what aspect they have incorporated into the new search engine and how to optimize your website effectively in order to rank highly on Bing. The changes you make on your website will take some time to create an impact on the search results for Bing. You can obtain the help of an Offshore SEO company so that your website will gain credibility through Bing and other popular search engines on the Internet. If you have a new website you can also optimize your website by submitting your URL to Bing and registering on Bing Webmaster Central.