The past couple of months, people have been debating whether Bing is a better search engine or if Google? With both search engines constantly updating and adding new features, it is a difficult decision for an Internet marketer to come up with an ultimatum. If you’re conflicted over which search engine provides you the best results, you don’t have to choose anymore. Bingle is a new resource you can use with both results on the same window.  This resource allows you to make a direct side-by side comparison of search results on Google and Bing. That’s why it’s called Bingle: Bing + Google.

This resource was created by Joshua Buss so Offshore SEO companies and internet marketers could successfully track their marketing campaigns on both search engines at the same time. He came up with this concept when he realized his liking for Google would not allow him to completely let go to try out another search engine. He realized only by having both search engines side by side, could he be open enough to explore Bing and its features. The idea of having both search engine results visible at the same time is beneficial because Google and Bing perform well in different categories of searching. Bingle has proven to be a security blanket for thousands of users just like Joshua who are unwilling to let go of Google when it comes to online search.

Bing has been receiving a lot of positive reviews for its image and video search results. Bing has impressive features such as being able to view a small preview of a video within the search results by just hovering on the thumbnail. It definitely takes away the time consuming pain of waiting for the page to load in order to check if that’s the video you’re looking for!  Many feel Bing has rightfully deserved the praise for image and video search results over Google. However Google has maintained its speed performance for bringing up the fastest search results on the Internet. Bing still needs to figure out a way to bring up their results much faster. It takes more time for websites to get indexed on Bing. Even though Bing takes more time to crawl websites, Offshore SEO companies are still keeping an eye out for the new search engine. A statistic recently revealed that users are clicking on ads within natural search results 55% more often on Bing than Google.

Bingle went live back in June, just hours after search engine Bing was revealed to the world. Other websites and Offshore SEO companies have tried to jump on the Bingle band wagon by creating their own websites which allow users to search for results on both Google and Bing at the same time. But just like owning a knock off Gucci bag, it just isn’t the same! It seems that no definite outcome can be predicted in the near future for the best search engine, so for now why not enjoy using them both.

There are a number of marketing tools and resources available online that will allow you to analyze the amount of hype certain keywords are generating for your business through social networks. I am going to discuss some of the tools and resources Offshore SEO companies use to monitor keywords for their clients. Analyzing the keywords from Twitter will help your company benefit from social networks and communities.

Twitter Venn. This tool allows you to compare 2 keywords on Twitter and reveals how many tweets are referring to those keywords. This tool displays the number of tweets each keyword is receiving separately and also when the keywords are overlapping. If your company is building enough brand name awareness it would be a good tool to compare your brand name against your competitor’s brand name. Offshore SEO companies use this tool to see how two brand names compared with each other on Twitter. For example you can analyze how many tweets referred to Domino’s as opposed to Pizza Hut and also see how many tweets referred to both of the pizza fast food brand names. Below I have included the image of the comparison I made using Twitter Venn. As you can see, I compared the keyword “search engine optimization” and “social media optimization” to see how many tweets were made for each separately and how many tweets mentioned both keywords.

source: http://neoformix.com/

Twit Arcs. This is a tool that can measure the amount of tweets that have been generated in reference to a particular Twitter id or brand name. Below is a snapshot of the Twit Arcs tool and the list of tweets the brand name “Hersheys” received. If Hershey’s, one of the most popular chocolate manufacturers in the US wanted to see how many consumers and followers were tweeting about them, this would be a tool to analyze exactly that. This is a perfect marketing tool that gathers all the tweets that have referred your company’s brand name and analyze the kind of feedback you have received. When you scroll over each tweet it pops up in a larger font so you can read and assess whether it is positive or negative feedback. In the case of the example shown below, Hershey’s is getting great feedback for their flavored coffee creamers. The best part about social media optimization, is that through the various social networks such as Facebook and Twitter you can get immediate feedback for products or services you have introduced recently.

source: http://neoformix.com/

Twitter Spectrum. This tool allows you to insert 2 or more keywords and compare the kind of words that are most likely to trigger this keyword in Twitter. Below is a snapshot taken by the creator of this program Jeff Clark himself. He has compared the two keywords love and hate. Twitter Spectrum can be a useful tool for companies to analyze what words are triggering their keywords of focus.

source: http://neoformix.com/

Twitter Stream Graph. A Twitter Stream Graph shows the keywords on Twitter in relation to a particular term that you have inserted.  The words highly associated with the topic searched are in pink. So from the example below you can see for the term coffee, “need” is a very important keyword that is used on Twitter. The actual tweets the term was used in are listed below the stream graph so you can analyze in what relation were certain keywords used.

source: http://neoformix.com/

I hope with the Twitter tools I have discussed you can use social networks such as Twitter for your Internet marketing campaign. Offshore SEO companies have the experience and the technical marketing strategies to guide your company and build a distinguished reputation for your business through Social Media Optimization.

Social media optimization is a formidable part of corporate Internet marketing campaigns. But as you know, social media optimization requires a lot of patience and many hours of your time. A lot of time is required to steadily build your profile and your presence online for your consumers and visitors to see. Tasks include interacting with visitors and followers, updating your profile with new content and information, finding ways to keep your followers entertained and so much more. All that I have mentioned so far are just some of the tasks required for maintaining one social network profile. If your company website wants to gain exposure through social media optimization you would need to have profiles on a number of popular social networks. Offshore SEO companies help you manage your time by taking care of all the social media optimization tasks for your business.

When you interact with your target audience through Social Media Optimization you are helping improve your brand awareness. In order to have an impact on your followers you need to generate steady continuous activity with each of your social network profiles. It’s very irresponsible for a business to create a social network profile and then fail to update it regularly or let it succumb to stagnancy. Followers depend on your social network profile to receive updates on the products and services they have invested in and as a means of communicating with your brand name. It is your duty as a company to give that to your followers and consumers.

If your company has no social media optimization campaign in place, Offshore SEO companies are experienced with setting up accounts on popular social networks your company website will benefit from. They will set up your company profile on all of the social networks that will help build traffic to your website. Once the accounts are set up Offshore SEO companies can update each account, with news, statuses, updates, pictures, videos, applications and more. They know exactly how to set up and update social network profiles from a marketing perspective without blatantly advertising to your consumers. Internet marketing consultancies are also well equipped with programs that will help your company juggle and balance the activity on all the social network websites that it is a part of. Ever wish you could update all your social network profiles at once? Offshore SEO companies can help you do that. Not only do they manage your company social network profiles but they will update you with how much traffic you have been receiving. Offshore Internet marketing consultancies can provide you with statistical analysis reports to make the necessary adjustments to your marketing strategy and convert traffic into sales.

So before you think of skipping over this marketing strategy and think it’s too much trouble, take a look at all of the exposure your company will receive through Social Media Optimization. This form of marketing will give you a realistic look at the strengths and weaknesses of your company, a chance to get feedback straight from the horse’s mouth, an opportunity for your company to respond to the consumers and change your marketing strategy to benefit your customers.

So you have a company blog that you’ve just created. It’s practically empty except for one or two posts. It looks bare and you want to take the next step and optimize your blog so that you can build up a consistent flow of traffic. What can you do and where do you go? Widgets are the perfect option to make your company website SMO and SEO friendly. A widget is a small piece of code that you can insert into your website. The code inserts an application or a box that will perform some activity to attract visitors and consumers. There are widgets on the Internet for just about anything and you can find them all over. Widget Box is a website which provides codes that you can insert into your company blog. Widget Box collaborates with a variety of blogs and social networks including Facebook, Twitter, iGoogle, Type Pad, Blogger, WordPress, My Space, etc. Widget Box actually inserts the code in for you automatically once you direct which social network or blog platform you want to use it on. Widget Box will let you customize the background colors, the size of the application, and test out or preview the application. If you are HTML savvy, It will also give you the code to embed yourself. Did I mention this was a free web 2.0 resource? I will now share with you the top 5 widgets you can insert from Widget Box onto your company blog, to help improve its rankings.

Social Bookmark Buttons. This widget displays all the social bookmarks on your company website. Social Bookmarks include Delicious, Facebook, Digg, Reddit, Furl,  Technorati, Magnolia, Stumble Upon and many more. Inserting this widget allows visitors to easily distribute the information they found interesting on your blog by using their social network accounts. Collaborating with social networks will help your social media optimization campaign and will help attract more visitors to your website.

Latest Google News – SEO News Updates. This widget displays a live feed of the latest SEO news updates from Google News. To stay on top of the latest SEO trends this is an extremely helpful application. Visitors would be able to view the topic updates and be able to click on whatever topic interests them and have the full news description open up in a second window. This widget would be ideal for Offshore SEO company websites. There are other widgets also that provide news and updates based upon the industry and topic of interest you choose. There are other widgets that just display SEO information on your website such as the number of visitors on your website, the page rank of your website. Some widgets even categorize the visitors according to which country they are from. If you are able to analyze the countries where you receive most of your company website traffic from, you can accordingly plan your campaign around this useful information and bring in more business.

YouTube Sidebar Widget. The name of the widget basically explains it. The widget after plugging in your YouTube user id information will display the videos you have uploaded on YouTube. Anyone who visits your company blog will be able to also see the videos related to your services and products in the sidebar area. In general, YouTube is a very popular social network.  To allow visitors to interact with your YouTube account, it is a fool proof method of getting consumers to come back and visit your blog  or website again. People are curious to see what others upload on YouTube and would be most likely willing to visit again and check back if you have uploaded any new videos. Videos provide a personal, hands on experience to your followers and consumers, so it is best to take advantage of widgets such as this.

Google Search. Being affiliated with the best search engine on the Internet is always a good thing. Allowing visitors to search the Internet with Google search engine from the convenience of your website will improve the overall quality of your website. This widget will display a Google search bar at the top of your company blog or website for visitors and followers to utilize. This widget also has transparent backgrounds to easily gel with the layout of your website.

Contact Us. What is the most important part of Internet Marketing? Communication. That’s right. So in order to hear back from your visitors and followers you can insert a widget that will display a contact form on the sidebar of your company blog. The contact form allows the visitor to fill in their name, email, subject and message. With this kind of feedback you can fine tune your SEO marketing strategies and use social media optimization to help build traffic for your website. Now that I have gone over some of the important widgets you can utilize from Widget Box, you can also browse the website for other widgets that might be of interest to your company website. There are widgets that insert games, surveys, calorie counters, recipes, movie trailers, songs, podcasts, and much more. The possibilities of what you can incorporate on your website are endless. Make your website Social Media Optimization savvy by allowing followers and users to connect to their social networks through a variety of widgets.

I think there are a lot of companies and businesses out there who want to put their foot in the door, when it comes to doing business. In the past, most businesses from the UK and US held a conservative approach when it came to working with offshore SEO companies. It was the “work only through reference or recommendation approach.” Slowly they are now realizing the benefits to doing business across the globe and not limiting their resources to just local vendors. However, they are still shy as to how to begin such a venture. There are so many services you can request at a considerably low cost such as search engine optimization, social media optimization, website design, press release optimization, etc. Companies are also understanding the fact that SEO is a continuous ongoing effort and becomes a cost effective expense when getting the work completed from offshore SEO companies. Businesses in the US and UK are able to hire offshore SEO companies over 3 to 6 months with the amount they spend on local SEO companies monthly.

So how can you tell whether an Offshore SEO company will be a good business partner to work with? If you think you have found a company, make sure to ask them direct questions. Asking them direct questions will give them a chance to give you straight forward responses and see how well they answer. Ask them about their qualifications and their experience first. If they are beating around the bush, they may not be as qualified or professional as you thought. Their replies should make you feel comfortable about working with them. You should also be firm about letting them know that you would like only white hat SEO strategies being used to help build consistent traffic for your website. There are companies that practice white hat and black hat SEO marketing tactics. Be sure that you are working with a company that only follows white hat SEO methods. Don’t be afraid to ask why the standards of their own website are not up to par. If you are curious to know, ask them. Many offshore consultancy websites have to constantly reinvent themselves to keep up with the ever changing Internet marketing world. This causes their website to go through constant changing, rebuilding and upgrading. Their website may be in the midst of reconstruction so don’t jump to conclusions if their website does not meet your standards.

Ask for references to back up their experience. If they can show you before and after results on past projects they’ve worked on, you will get an idea of what to expect from them, in terms of results. The cost of SEO packages can vary from a couple hundred dollars to thousands of dollars. Think about what you want out of their services in terms of keyword rankings. Sign a contract with them and make sure there is some sort of guarantee. If there is no guarantee they can offer you then there is no point of working with them. There are offshore SEO companies that also accept payment only after the desired results are achieved. Make sure you outline and understand the agreed upon terms before you sign on a project with an offshore SEO company. Question them about their competitors. They should be open about it and be able to convince you of their service worthiness over their competitor’s.

There are businesses that are finicky about giving offshore companies access to making changes on their website. But it is sometimes necessary to make key changes to your website in order for search engines to be able to crawl it easily. When search engines are able to crawl the pages of your website more effectively, you have a better chance of ranking well. Changes to the title tags, URLs, description, and H1 tags are necessary to make your website more search engine friendly. If you are not comfortable with providing back end access of your website to a third party, they should be able to provide you the files so you can upload the changes on your website yourself. You have to do your part and cooperate the best you can to help them help you. The company you work with should provide you with a ranking report at the end of the work completed, to show you the before and after results. If you signed on for a long term project, I would suggest that you have them send you a monthly ranking report so you can see the progress of the work being done for you. A month by month ranking analysis will also reveal to you which SEO strategies are working for you and what areas need to be improved upon. Even if you do have a long term contract, it won’t hurt to touch base with them once a week to get an update about the work progress.

Once the work is completed and you are happy with the results, don’t be afraid to ask about other services they offer. Many Offshore SEO companies offer a variety of other Internet marketing services such as website design, social media optimization, press release optimization, article marketing, etc. Enquiring about services does not bind you to buying them. It will give you an opportunity to find out more and think about what the next Internet marketing strategy should be for your website.

The dark side is a concept created by George Lucas for the famed movie series he directed, called Star Wars. The dark side refers to the evil force in the Star Wars universe which certain characters derived from their harmful emotions to attack others.  Yoda trains Luke Skywalker to become a Jedi and guides him about the light and dark sides of the force. The Jedis follow only the philosophy of the light side of the force, to maintain the peace in the Star Wars universe. In the same way, SEO has a dark side and light side. The dark force is referred to as Black Hat SEO and the light force is known as White Hat SEO.  There is a temptation for many Offshore SEO companies to use Black Hat SEO techniques for Outsource Article Marketing. But by reading this you will hopefully understand why it is not worth it.

source: http://en.easyart.com/content/

Article Submissions as I’ve discussed in the past, are a major part of off page SEO campaigns. Outsource Article Marketing helps websites increase their number of quality back links and consistently builds traffic for clients. There are a number of good article submission sites such as Ezine Articles, Article Dashboard, Knol, Isnare, Article Alley, Article Click, Article Factory and thousands more. The idea is to distribute informative content to boost the credibility of a website.

Use The Force Only For Good Reasons.

Just like Jedis use the force only for good reasons, article submissions should be used only for distributing informative content and boost the credibility of your website. In Star Wars, Jedis would use the force for training, defense and knowledge purposes. Outsource Article Marketing involves the submitting of content to Article submission websites which pertain to industry related topics to help and inform consumers. Submitting article content that is self promoting and spam filled would be against the Jedi ways of thinking.

Jedis are Compassionate.

A Jedi’s life revolves around his ability to show compassion. The light force brings about the philosophy of thinking about others before yourself. When you create article content, think about what your readers would want instead of what your website wants. Do the industry research in order to find out what has not been answered and what consumers are curious about. Writing about hot topics will help you gain a massive fan following and will give consumers a personal experience to relate to your website.

Luke Skywalker asks during one of his training sessions with Yoda, “Is the dark side stronger?” Yoda answers,”No,No,No. Quicker, easier, more seductive.”

Some dark force or Black Hat SEO marketers are tempted into taking a shortcut with article submissions by “spinning an article” over and over again and submitting it all over the Internet. Article Spinning is the process in which an article is created from an existing article by changing certain words and phrases to make it look like a completely different article. This may seem to others like unique content when actually it is the same article. There are even softwares available which help Black Hat Marketers spin articles, but little do they realize how pointless it all is. By creating a low quality article from an article spinning software your website will lose credibility when readers come across such low grade content. Most article submission sites also check to see what kind of content you are submitting, and ban your articles and even cancel your account if you are not following submission protocol.

source: http://en.easyart.com/content/

If Darth Vader was an Internet Marketer, he would be a keyword stuffer for sure. Don’t stuff your article with keywords just because you want your website to rank well for it. Keyword stuffing is a dark force practice and another reason why article submission sites ban articles. Your article content should include strategically placed keyword throughout the content and no more than 2 hyperlinked keywords, if the website allows.

Let me give you an example from my personal experience. Once I submit an article to various submission sites, I’ve noticed that people who are interested in content for their blog, use my article and post it on their website. I don’t find that a problem as long as they keep the hyperlinks intact and give me recognition as the author. In fact, I find it helpful for distributing my content and optimizing my website further. But then there are those who use my article to create unique content and end up slaughtering my article to bits. Some also use my content without giving author recognition, making it seem as if it was their own work.  Back in June, I had written an article about how the breaking news of MJ’s death had a major impact on most social media websites and search engines. Here’s a link to the article:

http://knol.google.com/k/angira-pandit/social-media-taken-hostage-by-michael/3i5btgxwds9eg/7

And after someone decided to use an article spinner software to butcher my article to pieces, it ended up like this:

http://michaeljacksondead.ws/?tag=fail-whale

After making the comparison between the original article and the spinned article would you even consider using Black Hat SEO techniques such as article spinning to fulfill your Outsource Article Marketing needs? The spinned article doesn’t even make sense! So yes, the Black Hat SEO techniques may seem seductive, but are they really worth it?

Jedi Are Mindful Of Their Thoughts.

Obi-Wan says to Anakin, “You’re focusing on the negative again. Be mindful of your thoughts.”Some Outsource Article Marketing strategies for off page SEO include posting comments on blog posts related to your topic or business. A White Hat SEO strategy would be if you post a comment that has a valuable opinion. After you write a worthwhile comment you can then casually display a url or hyperlink to your article for your optimization purposes. There are some who take advantage of this SEO strategy by posting a spammy comment. This means they will blatantly advertise and hyperlink without contributing to a discussion or topic. Follow the light force by providing mindful thoughts with your comments rather than promoting low grade spammy comments. So next time you decide to work on your off page SEO campaign, make sure you utilize the light force strategies for your Outsource Article Marketing needs and as Yoda always said, “May The Force Be With You.”