Even the mightiest of them all will not refrain from using Twitter to promote their business ventures. Promoting your website through a social network is called social media optimization. The power of social media optimization didn’t even keep Bill Gates away. Ever since he retired from the world of Microsoft and running the computer empire he has been dedicated to working with his wife to create worldwide awareness about the AIDS epidemic. He has raised a lot of money and visited many countries around the world to help non profit AIDS organizations and keep the common people informed. Bill Gates had even visited Pune 2 years ago to see how the AIDS projects were running in the city.

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Now Bill Gates is promoting another project, and this time he is using Twitter to bring awareness and traffic to his new website. His new website is called The Gates Notes which is a hub for people who want to share ideas. He started it as a way to record all his little notes and ideas that he came up with while travelling and thinking about certain issues. The idea is to spread learning by exchanging these ideas and thoughts with one another. So far he has over 348,000 followers on Twitter. The greatest benefit of running a social media optimization campaign is that you can spread a message to a mass number of people in a matter of seconds.

Because of his Twitter activity he has steadily increased traffic on his website. His website has podcasts with his thoughts on reducing the amount of fossil fuels and finding affordable and environmentally friendly sources of energy to use instead. He also covers other major concerns of his such as global hunger, preparation for the next pandemic, education, and relief funds for Haiti victims. He has a section on his website so he can share information about books he is currently reading as well as presentations and lectures he’s interested in. The “What I’m Thinking About” section of his webpage has details about the projects he’s currently running along with progress updates. The curious classroom section allows visitors to check out the questions students have asked him and the answers he gave them. You can also fill out and submit a question for Bill Gates if you like.

source: http://www.thegatesnotes.com/

There are a great number of social causes he is bringing attention to with the utilization of his website. For donation, thoughts, feedback, and awareness he needs consistent traffic to his website to make these projects successful. He has driven consistent quality traffic through the use of his social network profile on Twitter. Social media optimization was a successful campaign for him and will continue to be so as long as he keeps his social network accounts active with information and updates about The Gates Notes website for his followers. It is also essential that he keeps updating his website with fresh content so that his followers have incentive to keep visiting The Gates Notes website.

Social media optimization campaigns such as the one Bill Gates has, require Internet marketing expertise to be launched successfully. Offshore SEO companies will help direct traffic to your website by launching a quality social media optimization campaign. They have several SEO packages and social media optimization services to help your website succeed. According to the development of your website and what changes need to be implemented, your website could be an outright success in a matter of 3 to 6 months.

Friendster was the hottest thing on the block before Facebook, Twitter and MySpace came along. It was one of the first websites that developed the hype for social networking. Social networks are platforms on which registered users are able to communicate and interact with each other. Social networks are gaining ground over the fact that businesses are now using them to build a better bond with their consumers. Companies have realized that in order to increase more business, they are going to have to go directly to the consumers. In social networks businesses are the minority and consumers are the big wigs. Businesses have to stoop down and play by the rules or consumers will rip them apart. It all seems rough and tough but businesses have learned to reap the benefits of using a social network to boost sales. This marketing strategy is known as social media optimization.

Social media optimization allows businesses to deal with consumers on a more personal level so that they can familiarize with their products and services. Businesses are able to share product information, product photos, and videos through social networks in a non blatant matter. Through conversations with consumers they can quickly learn which products and aspects they are satisfied with and which need improvement. Through a couple hours of browsing customer feedback through social networks a business can create a whole marketing campaign to boost sales and productivity. This is a lot more cost effective than expensive television and newspaper advertising. Big corporations and small business websites are all reaping the benefits of social media optimization. Social networking is the most participated activity on the Internet and that’s what the businesses want to be a part of.

source: http://www.knoxify.com

Because of the hype of social networking each social network website is constantly innovating itself to be different and more popular than the others. Twitter, Facebook, and MySpace are in stiff competition with each other to try and attract the most users possible. If you ask social network users about Friendster most of them will say “huh?” because they don’t even know it exists. But the rumors are circulating that Friendster has been bought out by some investor in Asia. Apparently this social network is doing pretty well there and is a popular online hub for users in Malaysia, Indonesia and the Philippines. Even Google tried to get a piece of this action some time ago by offering to buy them over but failed. I wouldn’t be surprised if the new investor launches Friendster with the intention of toppling Facebook or any of the other currently popular social networks. We will just have to watch and see.

If you want to use social media optimization as a part of your business website marketing campaign, consult an offshore SEO company. They will be able to guide you through a step by step process so you can experience the boost of quality traffic, increase in page rank and improved brand name awareness. It is recommended to begin a social media optimization campaign once you successfully have the search engine optimization factors of your website in place.