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Online Influences Offline Purchases
60% to 80% of offline buying decisions are influenced and informed by online research.
(Source: JC Williams Group, January 2008)
58% of people chose the Internet when they're seeking to address a
problem. The Internet was the #1 choice, followed by Professional Advisors (53%), Friends and Family Members (45%), and
Newspapers, Magazines and Books (36%) (Source: Pew Internet, Feb. 6, 2008).
48% of internet users have been to video-sharing sites such as
YouTube and the daily traffic to such sites on a typical day has doubled in the past year. Are you using online video
effectively? (Source: Pew Internet, January 1, 2008 )
The Internet has changed the way every single business operates,
sells, markets and is perceived. We email. We Google. We watch online videos. We text our friends. We share advice,
opinions, photos and anything else of interest via digital means. Do you know what people are saying about you onlline?
9 out of 10 consumers experience issues that cause them to abandon
online transactions. These failures are mostly due to technical and functional issues which are easily
addressable.
Are you losing business online?
(Source: One Degree, March 27, 2008)
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