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Email marketing is sending out periodic electronic letters, often called e-zines, through email to a subscriber list. Because of its proven effectiveness, email marketing is fast becoming a standard in the marketing managers portfolio.
E-mails are fast, flexible, and reliable, and companies make extensive use of it in the communication of internal and external messages, sending press releases, announcing sales promotions, explaining price changes, sending out newsletters, various offers and a host of other business communications.
To ensure the success of email marketing you need : - A well designed Newsletter or Email
- Effective content ad copy
- An up-to-date and growing subscriber base
- Analytics to refine performance : delivery, behavior, action
Pragmites works with white-listed service providers to maximize delivery.
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Online Influences Offline Purchases
60% to 80% of offline buying decisions are influenced and informed by online research.
(Source: JC Williams Group, January 2008)
58% of people chose the Internet when they're seeking to address a
problem. The Internet was the #1 choice, followed by Professional Advisors (53%), Friends and Family Members (45%), and
Newspapers, Magazines and Books (36%) (Source: Pew Internet, Feb. 6, 2008).
48% of internet users have been to video-sharing sites such as
YouTube and the daily traffic to such sites on a typical day has doubled in the past year. Are you using online video
effectively? (Source: Pew Internet, January 1, 2008 )
The Internet has changed the way every single business operates,
sells, markets and is perceived. We email. We Google. We watch online videos. We text our friends. We share advice,
opinions, photos and anything else of interest via digital means. Do you know what people are saying about you onlline?
9 out of 10 consumers experience issues that cause them to abandon
online transactions. These failures are mostly due to technical and functional issues which are easily
addressable.
Are you losing business online?
(Source: One Degree, March 27, 2008)
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- Design Professional HTML Based Newsletters or Emails
- Edit Your Content Based on Research to make it More Effective
- Update and Maintain Your Database
- Measure the Effectiveness of Your Email Campaigns
- Send Segmented or Categorized Email
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"Finding the right kind off employees is what makes our business work. We had found it extremely difficult to attain this talent. Pragmites showed us how to use the Internet effectively as a recruitment tool. Today we receive over 5 qualified resumes from them. Not to mention we rank number 1 for our services on Google. Thanks Pragmites!"
- Leading Messaging
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