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Web Analytics refers to metrics that identify the behavior of visitors to your website and help you make decisions on your website design and promotions. You can elminate guesswork, improve user experience, track market campaigns and refine your other communication efforts. Web Analytics helps you to measure traffic, identify keywords that bring visitors to your website, identify popular web pages and geographies bringing traffic conversions.
It is this ability to measure precisely how your visitors behave and the returns on your ad spend that differentiates your web expenditure from other marketing tools.
Web analytics also provides you useful insights that enhance your off-line promotion and communication efforts. At Pragmites we undertake to provide you the metrics you need at a basic or advanced level.
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Online Influences Offline Purchases
60% to 80% of offline buying decisions are influenced and informed by online research.
(Source: JC Williams Group, January 2008)
58% of people chose the Internet when they're seeking to address a
problem. The Internet was the #1 choice, followed by Professional Advisors (53%), Friends and Family Members (45%), and
Newspapers, Magazines and Books (36%) (Source: Pew Internet, Feb. 6, 2008).
48% of internet users have been to video-sharing sites such as
YouTube and the daily traffic to such sites on a typical day has doubled in the past year. Are you using online video
effectively? (Source: Pew Internet, January 1, 2008 )
The Internet has changed the way every single business operates,
sells, markets and is perceived. We email. We Google. We watch online videos. We text our friends. We share advice,
opinions, photos and anything else of interest via digital means. Do you know what people are saying about you onlline?
9 out of 10 consumers experience issues that cause them to abandon
online transactions. These failures are mostly due to technical and functional issues which are easily
addressable.
Are you losing business online?
(Source: One Degree, March 27, 2008)
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- Analyse Visitor Traffic : Numbers, Geographies, Source, Buyers
- Study Visitor Behavior : Time Spent, Popular Pages, Exit Pages
- Monitor Campaigns
- Track Conversions
- Suggest Measures to Improve User Experience
- Advise on Refinements and Corrections Needed
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 We started our website promotion a month after our new hotel opened. Within the first month Pragmites Consulting delivered over 125 room nights. For a 30 room hotel thats great. They really know what they are doing and allow me to focus on what I do best!
-Budget Hotel, Pune
www.Leroycehotels.com |
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