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At Pragmites we understand that your website is your online identity.
A corporate website is at the core of a company's Internet strategy. It must be designed to meet predefined objectives. Good website design is about anticipating the needs of the user and meeting them quickly,comprehensively and in a pleasing manner.
Pragmites relies on proven communication techniques & technical discipline, without sacrificing on aesthetics to deliver effective and well-designed websites.
Pragmites can work with you to:
- Understand the objectives of your website
- Develop a layout and look that reflects the image the organization wishes to potray
- Convert content to copy that is accurate, effective and promotes a call to action
- Ensure that your website is W3C validated. What this means is greater accesibility, easy search, fast loading, browser compatibility and easier updation and maintainence.
- Create friendly navigation: The home page must tell the website visitors not only what to expect on your site, but how to get there easily.
- Promote readability: Your website content is edited to ensure that it meets the language skills of your audience. Fonts, colours and formats used should be easy on the eye.
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Online Influences Offline Purchases
60% to 80% of offline buying decisions are influenced and informed by online research.
(Source: JC Williams Group, January 2008)
58% of people chose the Internet when they're seeking to address a
problem. The Internet was the #1 choice, followed by Professional Advisors (53%), Friends and Family Members (45%), and
Newspapers, Magazines and Books (36%) (Source: Pew Internet, Feb. 6, 2008).
48% of internet users have been to video-sharing sites such as
YouTube and the daily traffic to such sites on a typical day has doubled in the past year. Are you using online video
effectively? (Source: Pew Internet, January 1, 2008 )
The Internet has changed the way every single business operates,
sells, markets and is perceived. We email. We Google. We watch online videos. We text our friends. We share advice,
opinions, photos and anything else of interest via digital means. Do you know what people are saying about you onlline?
9 out of 10 consumers experience issues that cause them to abandon
online transactions. These failures are mostly due to technical and functional issues which are easily
addressable.
Are you losing business online?
(Source: One Degree, March 27, 2008)
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- Identify Website Objectives
- Create Look and Feel Consistent with Desired Image
- Ensure Ease of Use
- Write Engaging Copy
- Promote a "Call to Action"
- Ensure the Code is Search Engine Friendly
- Promote Readability
- Build Fast Loading Pages
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 Pragmites proved to us that the Internet DOES work. We took them up on a challenge. Within a month they have had us convinced. We also explored the world of Web 2.0 and had a very positive response from Youtube. We look forward to working with them!
- A leading wireless
solution provider |
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